bKash -Story of Zero 2 Game Changer
‘Development’ is a word that refers to development, through which human prosperity and social growth are accelerated. Since its inception in 2011, bKash has become an integral part of the lives of people from all walks of life by bringing freedom and empowerment to their daily transactions. ‘BKash’ has now become synonymous with money transactions, as it ensures easy, secure, and time-saving digital transactions for everyone across the country, thereby promoting financial inclusion. In addition to providing seamless mobile financial services, bKash has become an ally in fulfilling people’s dreams, as well as a fellow traveler in the Digital Bangladesh journey.
Financial inclusion has been in bKash’s DNA since its inception. Ensuring compliance in all its activities, the company has always continued to introduce technology-based innovations and customer-friendly services. In addition to building a strong network of about 330,000 agents and 550,000 merchants across the country, bKash is playing a role in building a cashless digital financial ecosystem through partnerships with banks, financial institutions, and various service providers. As a result, bKash is now a daily companion with the trust of nearly 80 million customers.
BRAC Bank, a joint venture of US-based Money in Motion LLC, International Finance Corporation under the World Bank Group, Gates Foundation, Ant International, and SoftBank, has been providing various types of digital financial services as a payment service provider regulated by Bangladesh Bank since 2011.
BKash has received various prestigious recognitions at various times in the country and internationally during its progress. BKash was awarded the ‘Fintech Pioneer’ award at the Bangladesh Startup Summit-2023 for its pioneering role in the fintech sector in Bangladesh. BKash was recognized by the National Board of Revenue as the highest value-added tax (VAT) payer in the service sector in the fiscal year 2020-2021. BKash received the Best Country Brand award five consecutive times in 2019, 2020, 2021, 2022, and 2023 in a consumer survey conducted by the Bangladesh Brand Forum. bKash was ranked 23rd among the world’s 50 best companies in the 2017 ‘Change the World’ list of the world’s most famous Fortune magazine.
bKash earned this honor for its role in sustainable social change through financial inclusion. In addition, bKash was selected as the best ‘Employer of Choice’ among renowned multinational companies for three consecutive years in 2020, 2021, and 2022 in the Campus Track Survey conducted by NelsonIQ. And in recognition of its outstanding contribution to financial inclusion, bKash was also recognized as the ‘Best Financial Institution of the Year’ for 2021 at the most prestigious ‘DHL-The Daily Star – Bangladesh Business Awards’ for business organizations in the country. bKash won the ‘Best for Digital Solutions in Bangladesh’ award from AsiaMoney for two consecutive years in 2022 and 2023.
Dhaka, 29 December 2024: bKash remains the country’s Best Brand among top local and Multinational brands for the 6 consecutive years through a consumer survey of Bangladesh Brand Forum (BBF). Following the success from 2019 to 2023, the country’s largest MFS provider, bKash, retains its position as the overall best brand among the top 15 brands in the country. At the same time, bKash has been selected as the ‘Most Loved Brand’ under the Mobile Financial Services (MFS) category for the 8th time in a row.
This recognition reflects that bKash has been facilitating freedom and empowerment in the daily transactions of millions for over 13 years and fostering financial inclusion as a whole.
On Thursday (December 26, 2024), at the 16th edition of the ‘Best Brand Awards’, Kamal Quadir, Chief Executive Officer of bKash, received the prestigious ‘OVERALL BEST BRAND 2024’ award crest and certificate from Dr. Syed Ferhat Anwar, the Chief Advisor of the Bangladesh Brand Forum. bKash’s Mir Nawbut Ali, Chief Marketing Officer; Mohammad Azmal Huda, Chief Product & Technology Officer; Ferdous Yusuf, Chief Human Resources Officer; Moinuddin Mohammed Rahgir, Chief Financial Officer, and other senior officials of the organisation were also present.
Based on a consumer survey conducted by the market research firm, nSearch Limited, Bangladesh Brand Forum (BBF), in association with The Daily Star, organised this event to honour the top-performing brands. BBF has been organising the ‘Best Brand Award’ for the last one and a half decades to motivate brands to achieve customer satisfaction. This year, 11,200 consumers have participated in this survey from 8 divisions across the country. In total, 60 awards were presented at the programme, including the ‘OVERALL BEST BRAND 2024’ award. Alongside, the names of the 2nd and 3rd ‘Most Loved Brands’ for all 44 categories were also announced there.
Regarding bKash’s success, Dr. Syed Ferhat Anwar, Chief Advisor to the Bangladesh Brand Forum, said, “By bridging the digital divide and extending financial services to every corner of the country, bKash has unveiled a new horizon. Now, bKash is not only a symbol of success in Bangladesh but also the symbol of Bangladesh’s success on the global stage. It has been proven that with the right vision and innovative spirit, a domestic brand can also carve out a place on the global stage. Therefore, bKash is not just a brand; it is the story of Bangladesh’s development and empowerment.”
